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Superdry appoints new CFO

Shaun Wills is currently the finance director for clothing and home at Marks & Spencer, a position he has held since April 2018

Superdry has announced the appointment of Shaun Wills to chief financial officer (CFO). He is returning to the role, having previously served as CFO of Superdry (then called SuperGroup) for three years from 2012 to 2015.
Wills is currently the finance director for clothing and home at Marks & Spencer, a position he has held since April 2018.

In this role he has had financial accountability for M&S’s £3.5bn-turnover non-food business, and has played a key part in developing and implementing the transformation strategy for that part of the business.

Prior to joining M&S, Wills held a series of senior finance and operational roles in a number of retail businesses over a 30-year career in the sector.

Commenting on his new position, Wills said: “I am delighted to be returning to Superdry, a world class brand which I am really passionate about. This is a great opportunity to work with the Board, Julian and all the team to accelerate the reset of the business and restore Superdry to its rightful position as a leading global brand.”

He will join the Superdry board as an executive director at the end of April. Benedict Smith, will remain as interim CFO over the coming months to ensure an “orderly handover” between.

Julian Dunkerton, CEO of Superdry, said: “After a thorough process to identify a new CFO, led by our independent director Alastair Miller, Shaun emerged as the outstanding candidate for the role. Over the past three years, he has gained experience as a finance director at the very highest level in retail at M&S, and he knows our brand and business well.

“This will be invaluable as we emerge from the challenges of Covid and accelerate the reset of Superdry.”

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