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Shop Direct rebrands to The Very Group

Shop Direct has announced it has rebranded as The Very Group with immediate effect.

The fashion retailer first announced it would rebrand in March last year as it brings the groups name and identity with its flagship consumer brand

The rebrand follows the company’s 10-year anniversary of, which is now worth £1.5bn with three million active users.

The parent company of Littlewoods said the identity change to bring the brand together is the first step in its next phase of growth, which includes a recruitment drive over the next two years for 150 roles in data and technology.

Around 800 new roles will also be available at the company’s new fulfilment centre in the East Midlands.

Henry Birch, group CEO at The Very Group, said: “I’m hugely proud to introduce The Very Group. This rebrand builds on over 100 years of history during which time we’ve gone from catalogues to bricks to clicks to mobile. We’ve always had a passion for reinvention and becoming The Very Group is another important part of our story.

“We want to be the number one destination for shoppers who value flexible ways to pay. We’ll achieve that by constantly improving what we do, innovating with data and technology at our core, and delivering the best experience for our customers and our colleagues.”

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