B&Q launches ‘Build a Life’ campaign

B&Q has launched the ‘Build a Life’ campaign, a new strategic brand initiative created with Uncommon Creative Studio, which is set to be rolled out through paid, owned and earned channels throughout September.

The DIY retailer’s new campaign highlights its belief that ‘‘anyone can change their home to make life better’’, encouraging consumers to shop at the home improvement chain.

Some 57% of British people agreed that ‘‘our homes are more significant in improving our lives than ever’’ before, according to a survey carried out by B&Q.

Uncommon Creative Studio was appointed by B&Q last year to assist the retailer in its creative thinking going forward, with the agency creating a film using archival footage to ‘‘represent a genuine portrait of British homes and how they have been improved across the years’’.

The film airs on 10 September across TV and online.

Chris Graham, marketing director at B&Q said: ‘‘At B&Q we’ve been making, growing and selling the tools, materials and know-how to improve homes for over 50 years. To us, these things are more than bricks and mortar.

‘‘We believe that anyone can improve their home to make life better. It’s precisely this insight that makes us so proud and privileged to be a business where we can help people shape the homes that mean so much to them.’’

He added: ‘‘Our 27,000 colleagues, myself included, love hearing about the projects our customers take on – it’s what inspires and motivates us.’’

Nils Leonard, Uncommon’s co-founder, said: ‘‘‘You can do it’ has never been a more powerful thought. The idea that you can build a room, a house, a life. Uncommon are proud to partner B&Q in their mission to help everyone build the life they want.’’